Ernakulam to see one lakh menstrual cups given

Ernakulam to see one lakh menstrual cups given

Kochi, July 16: When improperly disposed of sanitary napkins contribute significantly to toxic waste in the country, Ernakulam MP Hibi Eden has joined hands with the Indian Medical Association and the Muthoot Finance to launch a campaign titled Cup of Life’, which aims to distribute menstrual cups to more than one lakh beneficiaries in Ernakulam Parliamentary constituency for free within 24 hours in August.

The campaign will be conducted from the evening of August 30 to August 31 evening. Muthoot Finance is funding the project under its CSR initiative. The Ernakulam district administration is also supporting the project. The first-of-its-kind initiative has identified 100 venues in the district for the cup distribution.

The project plans to create awareness in the coming one and a half months about menstrual hygiene and the availability of consumer-friendly, sustainable, eco-friendly and cost-effective menstrual cups. The awareness will be through art and cultural programmes at various venues. Six trained volunteers of IMA Kochi will explain how to use the menstrual cup and clarify doubts at various venues in Kochi.

Mr Hibi Eden said that the success of a pilot project in the Kumbalangi grama panchayat prompted him to take it to the entire district. In the pilot project awareness programmes were conducted in all the 17 wards of the panchayat, and 4,000 cups were distributed. He said that such initiatives will help women’s empowerment. Alexander George Muthoot, managing director of Muthoot Finance, said that the organization was happy associating with the project. Voluntary organisations and colleges interested in setting up venues may register by dialling 0484-3503177.

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