In its latest move to promote the tourist places, Kerala Tourism opened an account in the popular mobile videos platform, TikTok, as part of the app’s global campaign called #TikTokTravel. With this, the Kerala Tourism becomes the first tourism sector in India to join TikTok.
TikTok’s campaign in India, which is known as #YehMeraIndia, is an attempt to showcase the country as a top travel destination, by encouraging the users to share their travel moments in India using the hashtag. Kerala Tourism uses this platform to showcase Kerala’s myriad offerings to the world and it will help to see the people come to Kerala and experience the destinations firsthand after viewing them through the platform.
It is interesting that hashtags of various places in Kerala have managed to attract a huge number of views. Some of the top viewed travel destinations of Kerala in the app are Palakkad (3.55 crore views), Wayanad (3.29 crore views), Munnar (3.28 crore views), Kovalam (29 lakh views) and Thekkady (13 lakh views).
P Bala Kiran IAS, Director, Kerala Tourism said that “Kerala Tourism is thrilled to be one of the first state tourism boards to come onto TikTok and be part of #TikTokTravel and #YehMeraIndia campaigns. We believe this platform will help us in promoting the state as an attractive tourist destination in the country and it is encouraging to know that some of the Kerala hashtags have managed to garner a huge number of views on TikTok. There couldn’t have been a better time for us to kick-start our TikTok journey”.
TikTok has already grabbed attention with some creative content in the form of lip-syncing popular songs and movie dialogues, has now become increasingly popular in sharing authentic travel moments as well. As per a report, over 4,00,000 videos with over 1.7 billion views have been shared under the hashtag ‘travel’ on TikTok. From posting moments where the users can be seen interacting with nature in different ways to trying out the local cuisine and street food, users have been posting their travel moments on the app.