Aesthetics is a branch of medicine that focuses on enhancing patients' physical beauty. It aims to make patients seem better on the outside. Globally, the medical aesthetics market is expected to reach USD 39.1 billion by 2030. India's medical aesthetic market is expected to reach USD 2.67 billion by 2028. 

Rapid technological advancement and acceptance of new gadgets for better treatment combined with rising demand among the elderly, the growing public awareness of cosmetic procedures, and increasing obesity prevalence are leading to a surge in demand for body sculpting and cellulite treatment procedures. 

The field of aesthetic and anti-aging medicine is becoming more popular also due to the endorsement of celebrities and the growing desire to age gracefully. The treatments in offer are swift, and cost-effective, with lasting results while posing minimal risk.

India is increasingly becoming a global hub for hair, skin, and other cosmetic procedures due to the reduced cost of medical care and the availability of high-quality surgical facilities conducted by experts. India offers cosmetic operations at prices up to 30–50% less than in wealthy nations.

Medical aesthetics treatments are not as aggressive as surgical interventions; they include minimally invasive and non-invasive surgical procedures that enhance the body shape, skin texture, and other benefits.

Indian market stakeholders are aiming to uplift the trajectory of aesthetic and anti-aging medicine in India by capitalizing on prominent trends such as botox and fillers, PRP, micro-needling, chemical peels, laser treatments, and body sculpting, among others.