Fast recovery of tourism industry on the cards: IPK survey

Fast recovery of tourism industry on the cards: IPK survey

The chances for a rapid recovery of the international tourism industry are high as a global survey found the outbound travel, picking up this year itself.

As per the latest World Travel Monitor findings of IPK International, published during the recently concluded ‘ITB Berlin 2021’, 62 per cent of international travelers worldwide intend to travel abroad in later half of 2021, mostly on holiday plans.

Globally, the outbound travel declined by 70 per cent last year, with the air travel particularly getting hit by the pandemic.

Even those not aiming to travel abroad do not indicate financial reasons for this, but with a large majority the infection risk. A combination of vaccines now being available and a high willingness among outbound travelers (90 per cent) to be vaccinated has nullified the main reason for not traveling.

When asked about outbound travel plans this year, respondents focussed on holiday travel. There is a high level of interest in sun & beach holidays. City breaks rank second among holiday types (first among Asians) and nature-oriented holidays comes third, a considerable rise in popularity compared to before the pandemic. The latest surveys also reflect continuing high interest in air travel abroad and a recovery of the hotel industry appears likely.

Compared with pre-pandemic travel, there is above-average interest in visiting friends and family. Interest in business travel is higher among Americans and Asians than among Europeans.

Asked about preferred outbound travel destinations for 2021, Europeans clearly favor destinations in Europe. Spain ranks first, followed by Italy, Germany and France. Among Americans and Asians, trips on their own continent are also the main choice. Nevertheless, destinations in Europe, in particular Germany, are already playing a role in 2021.

The World Travel Monitor is an annual survey monitoring the outbound travel volume and travel behavior in all main markets worldwide, covering more than 90% of the World’s Outbound Travel Demand.



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