ITB Berlin 2023, beginning on March 7, will have a major focus on Medical and Health Tourism, which has become a key component of global travel in the post-pandemic era.
For the first time, numerous medical and health tourism experts from Germany and around the world will be sharing their knowledge in their own Hall (26c), which is devoted entirely to this segment.
Among the related themes that would find a place in the discussions is the 'Heal in India' campaign announced by the Government of India. The theme would be the subject of a special lecture at Hall 26c on March 9 afternoon.
“Particularly after the Covid pandemic, medical tourism has played an important role in restoring health and well-being in society“, said Rika Jean-Francois, Commissioner for Corporate Social Responsibility at ITB Berlin, who is in charge of this segment.
“This segment is growing every year and keeping abreast with the latest findings and technologies“, she observed. At the same time it was important not to forget the challenges of climate change, she added.
Said Rika Jean-Francois: “We need to rethink before restarting and must cooperate at the global level. As with all the other tourism segments, medical tourism must become more sustainable.“
On Monday, 6 March 2023, Medical & Health Tourism at ITB Berlin will kick off with an ITB Clinic tour from 10 a.m. to 5.30 p.m. This is co-organised by ITB Berlin, Berlin Health Excellence, Visit Berlin and Diversity Tourism.
The programme features an all-day tour for medical buyers and agencies, along with individual tours, presentations, lunch and transfers.
On Tuesday, 7 March 2023 at 10 a.m. on the Medical Stage in Hall 26c, Shaaz Mehmood, founder and CEO of Medijourn Solutions PVT Ltd., will speak about ’Promises and Hurdles in the Medical Value Travel Industry’.
This will be followed by a presentation on ’Concierge Health Service – Diagnostic Telemedicine for the Tourism Industry’ by Dr. Clara Guerra, founder and chairman of the Board of Directors, Medikonsil-International.
Afterwards, a presentation entitled ’Discover Albania’ will inform visitors about dental tourism. This will be followed by a panel discussion on ’Optimisation of SPA Hotel Operations’.
Together with ITB Berlin’s partners HTI, EHTTA and ESPA, the official opening of the Medical pavilion will take place from 1.45 to 2 p.m. At 1 p.m., media members can find out more and exchange views at the Medical Media Networking Lunch. The event is sponsored by the Catalan Tourist Board.
Rika Jean-Francois and Thomas Bömkes, medical tourism adviser to ITB Berlin, Diversity Tourism GmbH, would deliver the opening speech. In the evening, FIT Reisen will hold a networking reception at the pavilion in cooperation with ESPA and Quality in Health Prevention.
On Wednesday, 8 March 2023, on the pavilion stage, panel discussions as well as further presentations and interviews with experts will take place.
The topics for discussion would include ’The Europe Question – How to attract Travelers from Europe’ and ’New Products in Health Tourism’, as well as robotics and sleep medicine.
Barcelona is also promoting itself as a destination for medical tourism. Patrick Torrent, executive director of the Catalan Tourist Board, will hold a lecture entitled ’High value, high complexity’.
In the evening, starting at 7 p.m., the ITB Medical & Health Night will take place at the Amaro Hotel Grand Central, featuring the presentation of the ITB Medical & Health Tourism Award 2023. The sponsors of the evening event are Great Spa Towns of Europe (GSTE), the European Historic Thermal Towns Association (EHTTA) and the European Spas Association (ESPA).
On Thursday, 9 March 2023, the focus will be on learning, with lectures being delivered by international speakers on the pavilion stage. Events will kick off at 10 a.m. with a presentation on ’Digital Marketing and Building Trust for Medical Travel for Treatment’, followed by two interviews with experts and a presentation at 11.30 a.m. entitled ’Great Spas of Europe’. At 1.30 p.m.
The panel discussion topic will be ’Intra-Region Medical Tourism’. Afterwards, visitors can find out more about medical tourism in India from the lecture titled ’Heal in India’.
Türkiye (formerly Turkey) is among the countries that would be represented strongly at ITB Berlin 2023, with specialist clinics, health and spa hotels, associations and destinations. M2 Health Travel is the main organiser of this segment.
The Dünyagöz Eye Clinic is also exhibiting again at ITB Berlin. In addition to the many Turkish players, numerous international exhibitors are represented in the pavilion again. They include FIT Reisen, the European Historic Thermal Towns Association (EHTTA), The European Spa Association (ESPA), the association of the Health Tourism Industry (HTI), Ensana Health Spa Hotels and Bangkok Hospital.